I heard 'A Little Irony' on Welcome to Nightvale, an odd, but entertaining podcast. It just got in my head. I listened to it on youtube a bunch, then downloaded an mp3 into iTunes. I still went back and back to it, so I decided I'd just buy the darn thing if I liked it so much, and support the indie artist! As I listened more on Bandcamp, I found that I liked more than just that one song, so I picked the whole album up.