Being a milllenial I'm as a young Z generation, disobedient who seeks the underground. That's why I only buy it in Bandcamp, because this is where I find what I'm looking for.
It's difficult to find imagination for a seeker of creativity. There is a lot of straw and little needle in the millenials world.
That's why I like artists such as Pogo, Matthew Herbert, Novo Pinto, jsu21, DJ Pinto & kAt!