My favorite artist, a variety of genres influencing him, instrumental talent, hilarious lines, deep references, and always unorthodox or interesting beats.
I've always liked pretty lights, most of his music is up on the main site for free but the soul/R&B samples combined with electronica beats, and a step-y wub just sound so wonderfully mellow.
The whole album is pretty personal and comes off that way, he rhymes well and his beats are good. It's an interesting personality that kept me listening.